It's not hard to brand ME because me is all I can be. I like being me and I think I do a pretty good job of being me. So the issue then is reaching out to people who don't me that I know will like me if they give me a chance. Yes that is a lot of me's but isn't that what it's all about if your brand is you? The key to my successful branding is filling my prospect funnel to the top and keeping it overflowing with people who haven't met me. Sooner or later we will meet and that is my chance to tel…
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Added by Chuck LaPenta on March 2, 2009 at 2:31pm —
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Quick when you read the words brand recovery what immediately comes to mind? Well if you are like me you probably thought of your efforts (or maybe a competitors) to help a brand revive itself.
Change your aperture setting a bit and focus on you. You are very much a brand. I know that sounds a tad trite but its true. If you are in this biz you've got to be authentic to yourself and the brand you've created. Okay maybe you don;t want to use the word brand. Take a look at the digital footprint you…
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Added by seana mulcahy (brandtruth) on February 26, 2009 at 2:29am —
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So last Thursday I got laid off from my short post as Director of Media for Sapient Corporation working out of the Boston Office.
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Added by seana mulcahy (brandtruth) on February 16, 2009 at 1:53am —
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I'm working on a couple pieces and would like to get your take so hit me up here or send me a tweet @brandtruth.
What lies beneath the headlines of the power of social media? How digerati have become "friend"dependent. Why haven't the 800-lb gorillas figured out an ad revenue model? Who has?
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Added by seana mulcahy (brandtruth) on January 21, 2009 at 1:53am —
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http://tinyurl.com/8amlvc
Cable's catching
up in DVR playback
Original scripted shows are seeing impressive gains
By Toni Fitzgerald
Jan 14, 2009
For a long time, the perception has been that cable shows don’t get much of a lift from digital video recorders. Just six months ago, one study found that broadcast networks were seeing double the boost of cable from live to time-shifted viewing.
This may be the season that cable narrows that gap.
An increasing number of scripted cable programs ar…
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Added by seana mulcahy (brandtruth) on January 15, 2009 at 2:16am —
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Not sure if you saw this today from the 4 A's:
http://adage.com/digital/article?article_id=133730
4A's joins with other groups to create rules for behavioral marketing
The 4A's has formed an alliance with the Association of National Advertisers, the Direct Marketing Association and the Interactive Advertising Bureau to develop guidelines for behavioral targeting and lobby Congress that government rules are not needed. Although the effort has just begun, it could evolve into something along the l…
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Added by seana mulcahy (brandtruth) on January 15, 2009 at 2:11am —
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Okay I admit I've been a bit of a cobbler's child re: blogging as of late.
So New Year's resolution....blog more.
Here goes.
What I'll hang my hat on for media in '09
Increased fatigue in newspapers (down 18% in '08.
Social media will continue to garner usage and time spent but someone needs to figure out how the heck to monetize it. Personally I wish it were FaceBook.
Smart phone usage will increase by the users but this still is not the norm.
Mobile usage in the US will continue to grow (Niels…
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Added by seana mulcahy (brandtruth) on January 6, 2009 at 12:07am —
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As posted on
dm2daily
It's Time To Turn Media On Its Head
seana_mulcahy1By Seana Mulcahy,
Media Director, Sapient
Founder, Brand Truth
Seana Mulcahy is Media Director at Sapient and founder of Brand Truth, a digital media, marketing and PR consultancy. She has 18 years experience in advertising, pr and marcomm with the past 14 primarily focused in the digital space. Prior she was vice president, director of interactive media at Mullen and Carat Interactive.
I've been in media for many…
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Added by seana mulcahy (brandtruth) on October 31, 2008 at 1:31am —
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Social Faux
Posted February 11th, 2008 by Seana Mulcahy
I had to laugh when I read someone’s email signature the other day. It was about a paragraph long. Not only did he have the typical contact info — direct line, fax, email, URL — he had a host of links to his blogs, social media sites and instant messenger handles.
Am I the only one that thinks I’ve granted permission too much? Let me back up for a second. At least once weekly I get an email asking me to connect with someone in the b…
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Added by seana mulcahy (brandtruth) on October 29, 2008 at 3:33pm —
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An Open Letter To Digital Media Buyers
This may not be the best week to ask for reader responses, since many in the U.S. are taking an extended holiday weekend. However, something’s been on my mind. Maybe those who are out will read this in a couple of days and post.
My intention is to take a lot of recent conversations that have come up and throw them out to those of you responsible for the buying of digital media. It doesn’t matter if you are an assistant planner/buyer, the head of a global…
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Added by seana mulcahy (brandtruth) on October 29, 2008 at 3:19pm —
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Obamapalooza
Posted August 11th, 2008 by Seana Mulcahy
It doesn't matter whom I intend to vote for. I think I told you the story before. I was raised in a strict Irish Catholic family in an affluent Boston suburb. The dinner table was the place to talk politics and religion. It was our family mandate that we don't talk about it elsewhere.
Skip to the next scene. Thirty or so years later (after my entrée into understanding politics and religion) I'm a media person by trade, a writer and blogger…
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Added by seana mulcahy (brandtruth) on October 29, 2008 at 3:10pm —
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Girl Power
Posted August 20th, 2008 by Seana Mulcahy
I remember being a kid hearing the song lyrics “Anything you can do, I can do better. Anything you can do, I can do too. No, you can’t….Yes, I can.” Coupled with that, I was heavily influenced (and equally impressed) by my entrepreneurial Dad (RIP).
He was always known for his brass-tacks-no-BS-straight-to-the-point advice. The bulk was caveated by, “Someday you’ll understand this…” In the forefront of my mind was the notion of “listening” to…
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Added by seana mulcahy (brandtruth) on October 29, 2008 at 3:09pm —
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School’s Out; Shopping’s In
Posted July 28th, 2008 by Seana Mulcahy
Maybe it's me, but when I'm in a retail store or mall I expect to see the back-to-school wares strategically displayed at the front of the store.Although I'm one of a growing number of New Englanders who dread the winter and the cold weather, it's a sense of nostalgia for me. Remember picking out your notebooks, folders, binders and backpacks? It was exciting.
Well we were out on a relatively beautiful summer day buying items t…
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Added by seana mulcahy (brandtruth) on September 3, 2008 at 3:00pm —
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Don’t Mess With The MIT
Posted August 25th, 2008 by Seana Mulcahy
Greetings dear readers. I’m not sure if anyone is out there. Seems like most are cramming in their holidays. Those of you in the good ole USA are most likely preparing to work-hard-play-hard so you can get out and enjoy a long Labor Day weekend.
I myself have recently had a major life change. I’ve gone from being self-employed to a full-time employee of Sapient. I’m thrilled to bits, but traveling while writing to you. Othe…
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Added by seana mulcahy (brandtruth) on August 25, 2008 at 3:00pm —
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Toying Around With Virtual Worlds
Posted July 14th, 2008 by Seana Mulcahy
Last week was like pea soup here in the suburbs of Boston. We had several days of the three H’s: hazy, hot and humid. In other words, it goes from a palatable temperature to oppressive, unhealthy air. After work my son and I were visiting with my godson, who is 10. He was walking around in swim trunks, sitting close to the air conditioner register, clearly overheated. “Come on, we’ll take you back to the house so you can…
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Added by seana mulcahy (brandtruth) on July 14, 2008 at 3:00pm —
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Who ‘Owns’ The Eyeball?
Posted June 30th, 2008 by Seana Mulcahy
n our world we are laden with industry jargon, much of which we poke fun at. I’ve written and joked about it before. Many agency folks have a little game called “media lingo bingo,” where you count the number of times a word is brought up in a conference call, meeting, pitch, whatever — words and phrases like: “out-of-the-box,” “integration,” “synergy,” “viral”… the list goes on.
One word I used to try and find a replacement for w…
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Added by brand truth on July 1, 2008 at 3:01am —
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http://wdfm.com/publish/customer_experience_marketing/index.htm
I read Larry Chase's Web Digest for Marketers.
The Perfect Customer Experience
http://contextrules.typepad.com
This blog is all about defining, aiming for and demonstrating the perfect customer experience. It is moderated by a number of editors, so you get a plethora of topics and more than one point of view. Categories are wide-ranging -- you'll find everything from the nitty gritty of operational management to experiential techno…
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Added by seana mulcahy (brandtruth) on May 19, 2008 at 10:24pm —
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I've always been fascinated about You Tube and its appeal. Its seems like the perfect social anthropology project. As many of you know I'm around Teens and 18 - 24 year olds a lot. If you are watch them and take a closer look. Just this weekend I was with two 18 year olds and a 19 year old that just came home from her first year at an out of State college. The three of them were laughing and whipping out digital cameras taking all sort of pics. within moments they had them all posted on Facebook…
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Added by seana mulcahy (brandtruth) on May 14, 2008 at 10:38pm —
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http://www.twitter.com/brandtruth
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Added by seana mulcahy (brandtruth) on May 14, 2008 at 12:00pm —
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Wanted to share a great piece on MarketingProfs Today and I'd love to hear your thoughts
May 13, 2008
How to pitch bloggers...the need for best practices and standardsShare
Mack Collier's post at MarketingProfs, Dueling Blacklists: Bloggers vs. PR Firms, has raised quite a stir.
The post addresses the issue of PR folks pitching bloggers and the animus that can come as a result of irrelevant, unsolicited pitches. Specifically, Mack cites Lifehacker editor Gina Trapani's threat to blacklist PR…
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Added by seana mulcahy (brandtruth) on May 14, 2008 at 11:59am —
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Branding Me
Brand Recovery
Who Owns the Eyeball?
