seana mulcahy (brandtruth)'s Page

Quick when you read the words brand recovery what immediately comes to mind? Well if you are like me you probably thought of your efforts (or maybe a competitors) to help a brand revive itself.
Change your aperture setting a bit and focus on you. You are very much a brand. I know that sounds a tad trite but its true. If you are in this biz you've got to be authentic to yourself and the brand you've created. Okay maybe you don;t want to use the word brand. Take a look at the digital footprint you… Continue

So last Thursday I got laid off from my short post as Director of Media for Sapient Corporation working out of the Boston Office.

I'm working on a couple pieces and would like to get your take so hit me up here or send me a tweet @brandtruth.

What lies beneath the headlines of the power of social media? How digerati have become "friend"dependent. Why haven't the 800-lb gorillas figured out an ad revenue model? Who has?

http://tinyurl.com/8amlvc
Cable's catching
up in DVR playback

Original scripted shows are seeing impressive gains

By Toni Fitzgerald
Jan 14, 2009

For a long time, the perception has been that cable shows don’t get much of a lift from digital video recorders. Just six months ago, one study found that broadcast networks were seeing double the boost of cable from live to time-shifted viewing.

This may be the season that cable narrows that gap.

An increasing number of scripted cable programs ar… Continue

Not sure if you saw this today from the 4 A's:
http://adage.com/digital/article?article_id=133730
4A's joins with other groups to create rules for behavioral marketing
The 4A's has formed an alliance with the Association of National Advertisers, the Direct Marketing Association and the Interactive Advertising Bureau to develop guidelines for behavioral targeting and lobby Congress that government rules are not needed. Although the effort has just begun, it could evolve into something along the l… Continue