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Who Owns the Eyeball?
Who ‘Owns’ The Eyeball?
Posted June 30th, 2008 by Seana Mulcahy
n our world we are laden with industry jargon, much of which we poke fun at. I’ve written and joked about it before. Many agency folks have a little game called “media lingo bingo,” where you count the number of times a word is brought up in a conference call, meeting, pitch, whatever — words and phrases like: “out-of-the-box,” “integration,” “synergy,” “viral”… the list goes on.
One word I used to try and find a replacement for w… Continue
Posted June 30th, 2008 by Seana Mulcahy
n our world we are laden with industry jargon, much of which we poke fun at. I’ve written and joked about it before. Many agency folks have a little game called “media lingo bingo,” where you count the number of times a word is brought up in a conference call, meeting, pitch, whatever — words and phrases like: “out-of-the-box,” “integration,” “synergy,” “viral”… the list goes on.
One word I used to try and find a replacement for w… Continue
Posted on July 1, 2008 at 3:01am —
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