It's not hard to brand ME because me is all I can be. I like being me and I think I do a pretty good job of being me. So the issue then is reaching out to people who don't me that I know will like me if they give me a chance. Yes that is a lot of me's but isn't that what it's all about if your brand is you? The key to my successful branding is filling my prospect funnel to the top and keeping it overflowing with people who haven't met me. Sooner or later we will meet and that is my chance to… Continue

Quick when you read the words brand recovery what immediately comes to mind? Well if you are like me you probably thought of your efforts (or maybe a competitors) to help a brand revive itself.

Change your aperture setting a bit and focus on you. You are very much a brand. I know that sounds a tad trite but its true. If you are in this biz you've got to be authentic to yourself and the brand you've created. Okay maybe you don;t want to use the word brand. Take a look at the digital… Continue

So last Thursday I got laid off from my short post as Director of Media for Sapient Corporation working out of the Boston Office.

I'm working on a couple pieces and would like to get your take so hit me up here or send me a tweet @brandtruth.

What lies beneath the headlines of the power of social media? How digerati have become "friend"dependent. Why haven't the 800-lb gorillas figured out an ad revenue model? Who has?

http://tinyurl.com/8amlvc

Cable's catching

up in DVR playback



Original scripted shows are seeing impressive gains



By Toni Fitzgerald

Jan 14, 2009



For a long time, the perception has been that cable shows don’t get much of a lift from digital video recorders. Just six months ago, one study found that broadcast networks were seeing double the boost of cable from live to time-shifted viewing.



This may be the season that cable narrows that… Continue